RWA: True Profit Analytics

RWA: True Profit Analytics shows contribution margin and true net profit - not just revenue or ROAS.Set COGS and costs, import ad spend via CSV, then use Founder (P&L waterfall, CM1→CM2→net) and Ads Manager (POAS, campaign spend). Spot leaks with action cards, annotate Shopify Analytics events, and export CSV.Lift adds MCP so Claude, ChatGPT, Cursor, and other AI tools can query Founder and Ads dashboards.