Prism: Server‑side tracking

Prism enables accurate server-side tracking ensuring >99% coverage of order journey through its proprietary Prism Shopper ID fingerprint and its own first party pixel.Prism provides users with accurate attribution of revenue across channels and campaigns enabling effective decision making.Prism allows clients to pass the server-side data to Meta and Google (CAPI)In addition, Prism equips its clients with features to track profit, LTV, customer journeys for well rounded decision making