Niti: AI Decision Intelligence

Niti is decision intelligence for your marketing spend. Niti Lift reconciles what Meta and Google report with the revenue that actually cleared in your store, then ranks which ad sets to scale, reduce or kill. Niti Vantage watches SKU sales, spend and inventory, and when a metric breaks it walks back to the verified cause before you move budget. Every call carries a confidence label and is graded against its estimate after you act, so your team keeps a record of what worked.