MO: Customer Accounts Login

Add flexible login to Shopify Customer Accounts: email-password, passwordless email/phone OTP, social login, Login with Shop, and SSO via any IdP (Okta, Entra ID, Keycloak & more). Combine multiple methods and design branded login & sign-up screens with your logo & theme as popups or slide-ins embedded in your store. Create separate B2B & B2C login journeys in a single store. Add custom company onboarding/creation workflows and granular role-based access control with a company management portal.