Liftback: AI Cart Recovery

Liftback recovers abandoned checkouts the margin-aware way, so you never discount into a loss. For each abandoned checkout it weighs cart value, your margins, and shopper context, then picks the smallest nudge that works: a reminder, urgency, or a discount that never exceeds your ceiling. If nothing clears your margin, it sends nothing. A permanent holdout control group measures true lift, and every checkout gets a plain-English log of what we saw, did, and why.