Keel: ROAS & Ad Spend Tracker

Keep your store's numbers on your iPhone Home Screen. Keel combines Shopify revenue with connected ad spend to track blended ROAS and MER. Tap your widget to open the native iPhone app, or use the desktop dashboard to explore campaign trends and sales by region. Connect Meta Ads, Google Ads, Snapchat and Klaviyo. Add your product costs, shipping and fees to estimate profit and margin.