GroundTruth

The GroundTruth app bridges the gap between digital advertising and in-store results by syncing your Shopify POS data with Ads Manager. Merchants can monitor real-time sales, compare ad spend to actual revenue, and fine-tune campaigns based on live performance. For even deeper insights, sharing customer identifiers enables GroundTruth to directly attribute in-store purchases to ad exposure, empowering smarter, data-driven marketing decisions.