Appify Lift‑ A/B Testing

A/B Testing helps you compare two versions of a page, template, or theme on your Shopify store. Set a control and variant, choose a traffic split, and launch the test from your admin dashboard.Track pageviews, add-to-cart, checkout, and purchases per variant. Bayesian confidence scores show when results are meaningful, with conversion rate, revenue, and lift compared side by side. Enable the theme embed and Web Pixel once; visitors stay on the same variant when they return.